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Is This a Capital Intensive Business?
By next summer, by July, we'll have 30 restaurant chains. It's a pretty big moat around the business just to have 30 chains where we've invested tens of millions in dollars in each chain. So this is at least 10 to 15 year project before it's nationwide. Just like your model with diapers.com. You start with diapers, but you move into other things.