B2B Is Going to Lag Behind B2C

In Facebook, it was about a five year delay. LinkedIn's a little bit different because it really is a B2B first platform TikTok. So I think TikTok were probably one or one to three years away from B2B companies using it in a more intentional way. And if you're targeting or you're in B2B, the key is to look at what's happening at B2C, monitor it. Then when you find an opportunity and you see how you can slot it in, then you can slots it in. But go into it thinking that the timing is critically important. You might be waiting a little while for B2BCompanies to be ready for that