The Redness in the Brain

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Even when you know that's not the case, it still seems as though the berry is red. But where is the redness actually? I don't think it's right to say that it's in the mind either. Redness is part of a model that the brain is making of the world. For those to work, they depend on being shaped by a world out there. And there's still nothing that's actually red anywhere. There's no red paints to the new mind.

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How does the world differ from our perception of it? Where is color located? Is the self constructed in the same way our concept of the world is constructed? Aside from being interesting bits of trivia, why does any of that really matter? In what ways does perception most often differ among humans? How different are art and science?

Anil Seth is a neuroscientist, author, and public speaker who has pioneered research into the brain basis of consciousness for more than twenty years. His mission is to advance the science of consciousness, and to use its insights for the benefits of society, technology, and medicine. He is Professor of Cognitive and Computational Neuroscience at the University of Sussex; Co-Director of the Canadian Institute for Advanced Research Program on Brain, Mind, and Consciousness; a European Research Council Advanced Investigator; and Editor-in-Chief of the academic journal Neuroscience of Consciousness. He has published more than 180 research papers and has been recognized by Web of Science, over several years, as being in the top 0.1% of researchers worldwide. A former Wellcome Trust Engagement Fellow, his two TED talks have been viewed more than thirteen million times, he has appeared in several films, and he has written for Aeon, The Guardian, Granta, New Scientist, and Scientific American, and he is lead scientist on the Dreamachine project. His new book Being You: A New Science of Consciousness was an instant Sunday Times Bestseller and a 2021 Book of the Year for The Economist, The New Statesman, Bloomberg Business, The Guardian, The Financial Times and elsewhere. Check out Dreamachine, take part in The Perception Census, visit Anil's website, or follow him on Twitter, Instagram, Facebook, or LinkedIn.