Can SEO Contribute to Demand Generation?

Gattana: Can SEO be used to create demand? No. And the reason why is because you have to understand what happens before someone goes to Google. There needs to be something that drives someone to go into Google and out of the trillion different things that they could do or search in that platform. So I, the demand is still being created. The difference is just whether or not you want to take control over how the demand is created.