70 Carmine Gallo: Public Speaking Secrets That Moves Audiences
The School of Greatness
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The Three Parts of Aristotle's Components of Persuasion
Lewis: Aristotle broke up persuasion into three categories, pathos, ethos and logos. He says the most inspiring communicators are those who focus on stories they tell. Lewis: Sandberg's talk was 72% storytelling; you can't even get to step two with a data-driven pitch.
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