Refounding and Uding Are Not the Same Thing

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The river rouge plant was once one of the most visible symbols of ford motor company. Bill understood the historic nature and what it represented to generations of people who hald worked there. The refounders goal is not, let's change everything about who we are but rediscover what we all believe.

We often hear the story about the great leader who joins a legacy company and guides it through massive transformation. But massive transformation can also start from the inside. Bill Ford, the executive chair of the Ford Motor Company, founded by his great-grandfather, is proof that great change can come from within. He has led not just one but multiple refreshes of Ford’s mission, culture, and, especially, their approach to sustainability. In Part One of a two-part series, you’ll hear about Bill Ford’s unusual entry into the family business and how he learned to drive change against internal resistance.

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