Is It Good Strategic Manipulation to Price Things Like the 19 95 Just Under a Cut Off Like That?

Researchers at ohio state universities fisher college of business, led by junakim, found that this pricing trick can also have the opposite effect on galers. Some consumers certainly do respond to this kind of marketing. It's a way tat, it's as sure, t's a mental short cut, right? We estimate the value of things. But if someone is deliberately manipulating the numbers, so it's 19 95 or 19 niny nine, then they're taking advantage of that tendency too.