Sophie Ashby wants to fight back against 'unidentifiable global chic'
Business of Home Podcast
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Is It Easier to Build a House in the US?
Most of London's housing stock, particularly in prime central London and the kind of projects that we're doing. And there's a real appetite as far as I can work out for that feeling and detail for homes in the US. You just walk into those apartments and think, right, and just pop a chaise long in the corner and it's done.
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