i think the crisis and the pandemic kind hof opened people's eyes. And realizing they could get a magic food experience in a box shipped to their door. The easiest way to think about it is, would it travel well in a freezer, a fridge or a pantry? I've see from rodand wood of that. We have a packaging science team now, internally. Originally that was me and frank luciano, who's our chief business officer,. but now it's a full team.

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