The Greatest 'Funnel' Opportunity That Everyone Missed (Including Me)
The Russell Brunson Show
00:00
Selling Is a Journey, Right?
Sales is a journey that you got to take somebody on, right? And it's an epiphany that they have from the point in time where they don't know you. So we literally have like a slide presentation where slide after slide after slide is one small piece of that story with little bits of it that are customized for that client along the way. It really takes the pressure off of us as salespeople because we're not having to memorize anything. We're just reading slide after slide. That's epiphany gives, allows us to create that same epiphany information in that other person that leads to them saying yes.
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