The article is a good way to get people interested in meditation without having that background. It reminded me of what you did for me with Painless Poker. I always think about that book kind of tricked me. I didn't realize it was a meditation book. So, painless poker was a little bit deceptive in that way. But this article, I went exactly the opposite. I wanted to put the word meditation right in front. And if that scares people off, well, fine. But if they're if they can get past that, then there's some something in there.