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Alexa has been a moderate success, tens of millions of people do use it. The challenge here is where you have to make hard decisions as a business owner. People never said, Lex Friedman, order me more coffee beans. Because they like to see the coffee beans. They don't trust it enough to just say that. It would be like ordering your mozzarati. And so- I mean, I just find it so fascinating because there's so much social awareness of this future and this product, that it turns out they're calling it a staggering failure. All right. That was an awesome show. We think it kind of feels that way.
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