
How Putin’s war ended the Russian business boom
The Bunker – News without the nonsense
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Navigating Russia's Unpredictable Business Landscape
This chapter examines the challenges Western investors encountered when entering the Russian market after the Soviet collapse, emphasizing the cultural differences that influenced their success or failure. It traces the evolution of the business environment in Russia over three decades, highlighting the impact of state control, especially under Putin, and the shifts following the invasion of Ukraine. The discussion reveals the varied responses of companies as they grappled with geopolitical tensions, ethical dilemmas, and the fallout of brand withdrawals from the market.
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