
How The Mighty Fall
What You Will Learn
00:00
The Three Stages of Denial
Companies are denying the risks because they've been so successful in the past. Stage four is grasping for salvation and that can take a whole range of possible forms. I might be abe big on some unproven technology. Might be pinning your hopes on an untested strategy. You might be relying on the success of some splashy, fancy new product. And might be gambling on some kind of image make over ant.
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