12min chapter

On Strategy Showcase cover image

Pot Noodle's brilliant, Effie-winning response to a failed product launch

On Strategy Showcase

CHAPTER

Authenticity in Brand Messaging

This chapter explores the challenges faced during product launches and the importance of authentic communication with consumers. Speakers discuss innovative marketing strategies, including humor and self-criticism, used by brands like KFC and Carlsberg to address failures and engage their audience. The conversation highlights the significance of collective decision-making in crafting impactful narratives that resonate with public sentiment.

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