The Rise and Fall of CISO

This chapter explores the journey of CISO, NBCUniversal's subscription-based video service focused on comedy, including its ambitious launch and the challenges it faced. It details marketing shortcomings, financial missteps, and the missed opportunity to capitalize on licensing deals, which ultimately hindered its success against competitors like Netflix. The chapter also reflects on the complexities of maintaining a streaming platform in a saturated market and its eventual shutdown in 2017.