The Dark Side of Goal Setting

Probably everything you know about setting goals and how to achieve them rests on the research of Dr. Edwin Locke and Gary Latham in the 1980s.

Dr. Edwin Locke is also the author of the underrated book The Prime Movers which is as good if not better than Good to Great.

In this show, we talk about Dr. Locke's pioneering research on the theory of goal setting along with the men and women who are wealth creators.