I'm Curious to See Who's the Target?

The auction assets have been good at getting outside money to start thinking about NFTs in kind of their native format. So I'd be curious by coming into the digital space, like who is the target then? You know, is it people in our communities that want to buy NFTs? Like, are we excited by the Christie's brand being here and therefore we go there and they're willing to shoot and are willing to pay higher fees or, you know, and part of that or,You know, I guess that's my question.