Navigating the Journey to Master AI in Marketing

In this AI marketing podcast episode, Dan Sanchez maps out the four-stage journey every marketer travels on the road from AI‑curious newbie to automation master—sharing real‑world insights from 24 listener coaching calls, the tools he recommends most, and why custom GPTs are the muscle‑building reps you can’t skip.

My Favorite AI Tools 

• ChatGPT  - https://openai.com/
• High Level Marketing Platform - https://danchez.com/highlevel
• AI Podcasting Tools - https://danchez.com/podtools
• n8n AI Automation Platform - https://danchez.com/n8n

Resources Mentioned 

• Suno - https://suno.ai/
• Make.com - https://www.make.com/
• Lovable (vibe‑coding site builder) - https://lovable.so/
• Replit - https://replit.com/
• Zencastr - https://zencastr.com/
• Advanced Guide to Custom GPTs: https://www.youtube.com/watch?v=8DJUfuWohfE
• AI Fundamentals Course: https://danchez.com/courses/ai-fundamentals/

Timestamps 

• 0:00 – Why marketers need an AI learning roadmap 
• 3:40 – Beginner vs. Intermediate: the $20 "take‑my‑money" moment 
• 10:55 – Custom GPTs: from first build to a dozen specialist bots 
• 18:30 – Advanced → Mastery: n8n, Make & vibe‑coding your own tools 
• 24:45 – Two recurring recommendations: podcasting & High Level 
• 30:00 – Listener trend: optimism beats anxiety about AI 
• 33:40 – Final charge: be human‑first, AI‑driven