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5min chapter
Ep. 7 - Panagiotis Vlachogiannis (Junior Specialist in Cell Nutrition at Nutreco)
Cultivating Careers in Alternative Proteins Podcast
Understanding Consumer Behavior in the Cultivated Meat Industry
This chapter discusses the importance of understanding consumer needs and concerns in the cultivated meat industry. It also addresses the challenges of naming these products and emphasizes the need to be sensitive to consumer fears.
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