5min chapter

Cultivating Careers in Alternative Proteins Podcast cover image

Ep. 7 - Panagiotis Vlachogiannis (Junior Specialist in Cell Nutrition at Nutreco)

Cultivating Careers in Alternative Proteins Podcast

CHAPTER

Understanding Consumer Behavior in the Cultivated Meat Industry

This chapter discusses the importance of understanding consumer needs and concerns in the cultivated meat industry. It also addresses the challenges of naming these products and emphasizes the need to be sensitive to consumer fears.

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