Sober Trends: The Rise of Non-Alcoholic Culture

This chapter delves into the growing popularity of non-alcoholic beverages, largely spurred by the pandemic and the emergence of the 'Straight Edge' movement. It highlights a significant shift in societal attitudes towards alcohol, particularly among younger generations who are increasingly choosing sobriety and forming supportive online communities. The narrative questions the implications of this cultural transformation on public health and social norms, marking a new era in how society perceives alcohol consumption.