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#46 - Running a playbook for international expansion (Andy Schabelman & Ben Grynol)
LEVELS – A Whole New Level
Localization for Campaigns
The localization for campaigns is so key. There's like localizing the product from a translation standpoint. We had unified code base where it was like, try to keep the product relatively the same. You can't just push this campaign globally and be like, Oh, this is going to work. And expect translations the answer.
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