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197 - Build Your Personal Brand — with Daniel Priestley
The Futur with Chris Do
The Key Person of Influence
Up until digitl you had to be a doing business in a local geography. Digi came along and said anyone else can also come and do business your people as well. We want to buy from businesses when we feel like we know the person. Our human brains don't really connect with logos in the same way that we connect with faces, right? So its the people in the face tthat really capture us. And then we're excited about the business and the brand. You get an irreplaceable life force within your industry if you are key of influence.
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