4min chapter

This Week in Intelligent Investing cover image

The Future of Brands and Brand Value | Leadership Change at Twitter

This Week in Intelligent Investing

CHAPTER

Introduction

John Mihalsevack: I have been increasingly of the opinion that brand s are kind of a fading artifact. He says investing behind certain types of brands, particulaly, the types of brands that used to be successful a decade or two ago, is increasingly dangerous. John also believes luxury goods remain one of the few areas where brands are pretty protected. The show and its contents should not be construed as investment advice or as a recommendation to buy or sell any particular security.

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