The Political Scene | The New Yorker cover image

From “Inside the Hive”: Behind Donald Trump's “Bro Podcast” Binge

The Political Scene | The New Yorker

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Podcasting Revolution in Political Messaging

This chapter explores the explosive growth of podcasting as a platform for political communication, documenting a significant audience increase from 2016 to 2023. It also examines the complex relationship between politics and marketing within podcasts, including the unconventional sponsorships used by political figures and the strategic outreach to younger demographics.

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