2min chapter

Marketing Against The Grain cover image

Ranking 2023's Top 6 Marketing Strategies

Marketing Against The Grain

CHAPTER

Is 2017 Going to Be a Tough Year for Search?

Kieran: Number five is search engine optimization or SEO. He says there are headwinds that are decreasing organic click-through rates, coming from AI and general interest in software. Kieran: "I think it's going to be a tricky year for search"

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