LUMA Recap and the 4 Big Advertising Trends
Open Market
00:00
Navigating the Outcomes Era: Transparency and Control in Advertising
This chapter explores the outcomes era in advertising, focusing on the need for transparency and control in a landscape dominated by major platforms like Google and Meta. It highlights the challenges of operating within these walled gardens and advocates for open internet ad tech solutions that enhance understanding and effectiveness in cross-channel advertising.
Transcript
Play full episode
