Standard Deviations with Dr. Daniel Crosby cover image

Dr. Emily Koochel - How this Fresh Perspective on Financial Psychology Can Transform Your Money Habits

Standard Deviations with Dr. Daniel Crosby

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The Importance of Financial Psychology in Building Trust

Research shows that half of consumers use words like stress, overwhelmed, worried, unprepared when asked to describe their financial lives. Martin: Financial psychology plays a role in helping people increase their confidence to say yeah, I'm going to be okay. He says we all want to feel stable and secure but it's also important for us to remember the fragility of trust. "It can energize us and encourage more positive actions," he says.

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