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21min chapter
Visa
Acquired
Visa's Evolution: From Vulnerabilities to Digital Mastery
This chapter chronicles Visa's pivotal transformation in response to early vulnerabilities within their system, leading to the creation of redundant data centers for improved reliability. It also examines the evolution of payment processing technology, including digitizing transactions and establishing new point-of-sale specifications that positioned Visa as a leader. Additionally, the narrative highlights Visa's strategic marketing efforts, especially its sponsorship of the Olympics, to enhance brand presence and reshape consumer attitudes towards credit card usage.
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Listen to the best highlights from the podcasts you love and dive into the full episode