Randy Deutsch FAIA: How to Think and Adapt like an Architect
Architecture & Engineering Business Strategies
00:00
Building a Culture
Architects are moving too far away from serendipitous, magical thinking or magic moments that why we went into architecture to begin with. This goes back 400 years to the invention of the architectural encyclopaedias. Any time there's been an economic downturn, it's o huge opportunity within the profession field and markets to actually make a cultural change. And by that, i don't mean the design technologis to raise. It for the leaders themselves to say what? We've thrown so many other things out of the window.
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