#286 Growth | In this episode, Dave is joined by Kevin White, Head of Marketing at Common Room, a leading customer intelligence platform for go-to-market teams. Kevin shares insights from his experience helping teams capture and act on digital breadcrumbs to optimize their marketing and sales efforts.
Dave and Kevin cover:
- How to be a good marketer even when you're not the Subject Matter Expert
- Signal-based marketing and how it is transforming the buyer’s journey by focusing on the right actions instead of just clicks
- B2B influencer marketing plays that work
Timestamps
- (00:00) - - Intro to Kevin
- (06:30) - - How to Be Good At Marketing When You're Not a Subject Matter Expert
- (09:08) - - Why You Should Stay Close to Your Customer
- (16:27) - - How to Manage a Marketing Team with Limited Resources
- (18:46) - - Eliminating Ineffective Marketing Efforts to Drive Real Results
- (25:22) - - Signups and Demos Boost From LinkedIn
- (26:28) - - How to Attribute ROI in Multi-Platform Marketing
- (30:38) - - Creating Authentic and Valuable Content
- (35:17) - - Generating Pipeline with Economic Buyer Signals
- (36:58) - - Increasing Digital Touchpoints
- (40:56) - - How To Maximize Actionability, Volume, and Conversion Rate
- (42:42) - - LinkedIn Measurement
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/
***
Brought to you by:
Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.
Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do).
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
