2min chapter

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400 Years of Sweetness

Throughline

CHAPTER

The Cadbury Moral Dilemma

In 1861, Cadbury created fancy boxes, a decorated box of chocolates. In 1868, they were sold in boxes in the shape of a heart for Valentine's Day. These quickly became an iconic symbol of love. Abolitionists were at the top of a business dominated by slave trade sugar.

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