What's Your Superpower in Business?

Quattro: Vinny, what is your superpower in business? What are you best at? He says his biggest failure has been being too nice and too naive to be truthful. "I make decisions, but I totally repent on it," he says of past disappointments.

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Pat is the co-founder and President of AstroidX, an Amazon Partnered Agency that helps its clients dominate its pay-per-click advertising. Over the 5-years, Ken and I have worked with Pat and his team with great results and service.

This is part two of our interview with Pat and in this episode, he shares how to succeed as an Amazon seller through efficient systems and strategies.

[00:01 - 08:31] The Secret to Succeeding in Amazon

The right level of ad spend for your business
- A benchmark is 10% of TACOS
- Net profit dollar per SKU
You can’t polish a turd if your product is horrible
It is imperative to source a great product before diving into marketing
Here’s what sellers who are crushing it in e-commerce have in common:
- They outsource some of the tasks and focus on the more important aspect of the business
- They have tons of products

[08:32 - 16:49] Think Systems

Get the best out of your ad spend with AsteroidX
Hiring somebody in areas you are weak is an efficient way to take back your time and be able to scale faster
Want some Amazon refunds? Check out GETIDA
- Promo code: FTM400
As you build your business, have mature processes and figure out what works
- Develop a solid SOP. If someone understands your process through SOP, you’ve got a good process

[16:50 - 23:02] How Pat Changed His Life, Both Personally and Professionally