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How SAS wants to pioneer sustainable aviation in Scandinavia

Sustainability In The Air

CHAPTER

Sustainable Aviation in Scandinavia

This chapter examines the unique sustainability practices in Scandinavia, particularly within the aviation sector, contrasting them with approaches from other regions like the Middle East. It discusses how deep-rooted respect for nature influences business practices, with airlines like SAS committing to ambitious emission reduction targets and innovative programs that encourage eco-friendly travel behaviors among passengers. The focus on integrating sustainability into connectivity and commerce highlights the importance of collective efforts in addressing climate challenges.

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