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#7: GV Design Partner, Daniel Burka, on prototyping your way to massive influence
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We Didn't Meet the Goals of the Sprint A?
Ries: When we do a sprin and you'll all five customers hate the prototype, that's not failure. You just learn something about your users. The one day for doing a prototype is n't about being like, the best designer in the world. Is about priortizing what are you actually trying to learn? And its certainly not like, will people click on this button if it looks perfect,. Ries: I think every visual designer should do some sprints and do more user studies. How little visualdes ind can paper over a bad idea.
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