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The art of starting a startup — Gagan Biyani’s advice for generating, validating, and executing on ideas

In Depth

CHAPTER

Are You Good at Zero to One?

"It's really hard to be a successful unch benor if you don't kind of enjoy getting your ass kicked. We have the saying, we ended up making it a little bit softer in our company, values, but we end in calling it work is fun," he says. "You still just have to get used to the eating ship part of being a founder."

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