5min chapter

10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey)

Lenny's Podcast: Product | Growth | Career

notes

CHAPTER

Embracing Progress: Humor in Growth

This chapter emphasizes the importance of valuing progress over perfection in both work and personal life. Through humor and memes, the speakers discuss overcoming workplace challenges and encourage audience engagement to foster a sense of community.

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Transcript

Episode notes

Elena Verna is one of Silicon Valley’s most sought-after growth advisors and operators. She previously led growth at companies like Amplitude, Miro, Dropbox, and SurveyMonkey and is currently doing full-time advising for high-growth tech companies. In our conversation, Elena and I discuss:

• 10 growth tactics that never work

• Her 3 favorite growth frameworks

• How to increase your career optionality

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Find the transcript at: https://www.lennysnewsletter.com/p/10-growth-tactics-that-never-work-elena-verna

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Where to find Elena Verna:

• Newsletter: https://www.elenaverna.com/

• X: https://x.com/elenaverna

• LinkedIn: https://www.linkedin.com/in/elenaverna

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Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• X: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

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In this episode, we cover:

(00:00) Welcome back, Elena!

(06:02) Common mistakes growth teams make

(08:31) #1: Hiring for growth roles too soon

(15:09) #2: Hiring a head of growth to fix your problems

(19:20) #3: Doing a rebrand to drive growth

(25:11) #4: Obsessing over your competition

(34:00) #5: Believing that your problems are unique

(42:32) #6: Prioritizing other growth channels above earned channels

(50:55) #7: Failing to evolve your growth model

(01:01:06) #8: Not hiring advisors

(01:05:55) #9: Over-experimenting

(01:10:44) #10: Color optimizations, third-party signups, one-email wonders, and removing friction

(01:15:00) Elena’s favorite growth frameworks

(01:18:50) Contrarian corner: full-time jobs

(01:26:05) Lightning round and final thoughts

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Referenced:

• Elena Verna on how B2B growth is changing, product-led growth, product-led sales, why you should go freemium not trial, what features to make free, and much more: https://www.lennysnewsletter.com/p/elena-verna-on-why-every-company

• The ultimate guide to product-led sales | Elena Verna: https://www.lennysnewsletter.com/p/the-ultimate-guide-to-product-led

• Six rules of hiring for growth: https://www.lennysnewsletter.com/p/hiring-growth

• Figma: https://www.figma.com/

• Miro: https://www.figma.com/

• Notion: https://www.figma.com/

• Carol Wong on LinkedIn: https://www.linkedin.com/in/carol-wong-14133927/

• Dropbox: https://www.dropbox.com/

• The Law of Shitty Clickthroughs: https://andrewchen.com/the-law-of-shitty-clickthroughs/

• Miroverse: https://miro.com/miroverse/

• GitHub: https://github.com/

• My 9 Favorite Growth Frameworks: https://www.elenaverna.com/p/my-9-favorite-growth-frameworks

• Growth Loops are the New Funnels: https://www.reforge.com/blog/growth-loops

• Racecar Growth Framework: https://www.reforge.com/blog/racecar-growth-framework

• The Adjacent User: https://andrewchen.com/the-adjacent-user-theory/

• Unorthodox frameworks for growing your product, career, and impact | Bangaly Kaba (YouTube, Instagram, Facebook, Instacart): https://www.lennysnewsletter.com/p/frameworks-for-growing-your-career-bangaly-kaba

• Why I’m Unquitting Full-Time Roles: https://www.elenaverna.com/p/why-im-unquitting-full-time-roles

• Noah Smith’s newsletter: https://www.noahpinion.blog/

• Beef on Netflix: https://www.netflix.com/title/81447461

• Veep on Max: https://www.max.com/shows/veep/37cb4217-c710-4166-8e9f-352a61f2cd3a

• The Last of Us on Max: https://www.max.com/shows/last-of-us/93ba22b1-833e-47ba-ae94-8ee7b9eefa9a

• Heated boots: https://www.amazon.com/heated-boots/s?k=heated+boots

• Airpods Max: https://www.apple.com/airpods-max/

• Memes by Elena: https://www.elenaverna.com/p/ten-funniest-growth-memes

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Recommended books:

• Project Hail Mary: https://www.amazon.com/Project-Hail-Mary-Andy-Weir/dp/0593135229/

• The Martian: https://www.amazon.com/Martian-Andy-Weir/dp/0553418025