
Most Contagious Live: building creative effectiveness at Heineken and 2025 trends
The WARC Podcast
Creative Collaborations in the Brand Economy
This chapter explores the vital partnerships between brands and creators in the booming $250 billion creator economy. Using case studies from Marc Jacobs and Heineken, it highlights how respecting creators' expertise fosters authentic content and enhances brand visibility. The discussion also covers the importance of long-term collaborations and strategic insights that drive creativity and effectiveness in brand communications.
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