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The Importance of ROI in Data Strategy
The executive team wants with data is innovation, right? What's more important than ROI is the enterprise value of a company. And if you signal to the market that you're innovative, guess what happens to your share price? Look at Tesla. The amount of intangible value that you can give your shareholders by investing in data is far greater than the ROI are going to generate from it. So I think it's an opportunity for a data leader to come across as more credible to senior leadership. But at the same time, I don't see too many data leaders being held accountable to ROI.