2min chapter

We Study Billionaires - The Investor’s Podcast Network cover image

RWH013: Move Slow, Win Big W/ Thomas Russo

We Study Billionaires - The Investor’s Podcast Network

CHAPTER

Philip Morris Developing Less Dangerous Cigarettes

Heineken has shifted using these glass bottles that are reusable something like 40 times. 30% of its customers do not smoke cigarettes. The movement towards that oral pouch or for a non-burning unit, which is called the icos, heat not burn. And they believe that by 2030, there'll be 5050 and by 2040, no more cigarettes coming from them.

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