Innovating Through Co-Creation in Business

John Winsor, Executive in Residence at Harvard Business School's Laboratory for Innovation Science and co-author with Jin Paik of the national bestselling book Open Talent: Leveraging the Global Workforce to Solve Your Biggest Challenges on strategies for harnessing the potential of the global talent pool to address major business challenges and enhance organizational success. A prominent figure in strategic marketing and product innovation, John argues that the future of work is a combination of micro-entrepreneurs and freelancers rather than full-time company employees. As a result of open networks, companies will have to reimagine themselves as open workplaces with leaders driven by an abundant mindset. And in a fast-moving, fluid world, it’s the talent in the cloud that will perform tasks and skills, using cognitive surplus across the globe to get the work done.