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A crash course on comms for founders — Nairi Hourdajian’s early-stage advice from Figma & Uber

In Depth

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Investing in the Early Stages of a Startup?

Companies that get organized and do a good job with their original launch or financing announcement struggle to do anything beyond that. As they move slightly into the like series b stage, it's really important to think the tically. What are the key themes for us, from a go to market perspective, marketing perspective, coms perspective, for the year? And how are we going to hit them, and at what moments in time? It's nice to actually do a time line of the calendar with those themes and then populate. You know, i think that one of the motions that's superimportant, tied to those themes, is community building with users,. In engaging them along the way.

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