The Fake Reviews and Counterfeits That Amazon's Trying to Quash
Foundering
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Amazon's Control Over Fake Reviews
Amazon has tamped down on the biggest component and I think there will be some of this happening at the peripheral. The idea that you won't be able to really advertise that you're doing that without risking getting a lawsuit from Amazon is going to help tamp down some of it as well. It's unlikely that Amazon's hundreds of millions of customers will go to another site to vet reviews.
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