Fuji x100v is in extremely high demand and everywhere people are selling it for premiums on ebay and stuff like it was very hard to get these have followings i don't think the following is very large anymore but there is a dedicated following. If you serve that market well you can have a pretty big hit in your hands. There's so much missed potential here," he says. "I hope that this industry doesn't totally die off before somebody has figured this out"