Adspend with Ash Melwani and Rabah Rahil cover image

EP 09 - The Truth About MER (Is It Useful?)

Adspend with Ash Melwani and Rabah Rahil

00:00

I Don't See How M R Is Unusual

I don't see how m r is useless by any means. I think it can be useless if that's your only number you're looking at. The financial modelh built out right, based up for the last three years worth of data, tells us that we can continue to nedle pump money into advertising and eventually make that money. Right now, that has to also be pared with a o v, right? So i think on a pate sighed constantly looking at t n c pa, ah, and anou customer acquisition cost, an average or value.

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