3min chapter

Adspend with Ash Melwani and Rabah Rahil cover image

What’s Working Right NOW In Media Buying

Adspend with Ash Melwani and Rabah Rahil

CHAPTER

Are You Getting the Best Offers in a Sales Season?

You have to try this during the very like a sales season or sales period in a running sales, right? So at the end of the day the raw or whatever your main key PI is It's gonna be decent even if you optimize for for at-to-cards and that's another class. We're trying so we're coming on a product in December that I think can be Um more so on the gifting thingI'm also noticing brands are coming up with like gift guides and utilizing quizzes for that. Yeah, that's interesting I think that had to cart stuff that's so fascinating and you're gettingYeah, that's fascinating. You know always be testing that's fair.

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