This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

The Battle for AI Dominance (359)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

Investing in Technology Is the Right Thing to Do

Southwest Airlines had a complete meltdown. They were the only airline to have as big a meltdown as they did. And if you listen to all of the folks who sort of said this is why,. all of them had roughly the same conclusion, which was they didn't invest in building and keeping modern technology up and running. So both of those things I think are issues, challenges, but not in the way that they're being positioned.

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