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How Can People Find Out More About Me?
Mark postpard and nicol Pospadve answer your questions on marketing science. How can people find out more about you, about me? Part two of the post pard discussion with b and mark postpard is tonight at 10pm ET (11pm GMT)
In this week's show, we welcome Dr. Nicole Hartnett, Senior Marketing Scientist from the Ehrenberg-Bass Institute for Marketing Science. We discuss the laws of marketing, what happens to brands when you stop advertising, how to build strong brands on distinctive assets, and even spend time discussing loyalty myths. Nicole shares a lot of insights that we know you will find valuable!
Enjoy the show!
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Our Guest:
Follow Dr. Nicole Hartnett on LinkedIn: https://www.linkedin.com/in/nicole-hartnett/.
Ehrenberg-Bass Institute: https://www.marketingscience.info/
Marketing: Theory, Evidence & Practice: https://www.amazon.ca/Marketing-Evidence-Practice-Byron-Sharp/dp/0195590295/ref=asc_df_0195590295/
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The Sleeping Barber Podcast:
Follow our updates here: https://www.linkedin.com/company/sleeping-barber/
Get in touch with our hosts:
Marc Binkley: https://www.linkedin.com/in/marcbinkley/
Vassilis Douros: https://www.linkedin.com/in/vassilisdouros/
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Literature:
When Brands Stop Advertising: https://www.marketingscience.info/when-brands-stop-advertising/
Marketers' Intuitions about the Sales Effectiveness of Advertisements:
How Brands Grow: https://www.amazon.ca/How-Brands-Grow-What-Marketers/dp/0195573560/ref=asc_df_0195573560/
How Brands Grow Part 2: https://www.amazon.ca/How-Brands-Grow-Emerging-Services/
Building Distinctive Brand Assets: https://www.amazon.ca/Building-Distinctive-Brand-Assets-Romaniuk/dp/0190311509/
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Timestamps:
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Listen to the best highlights from the podcasts you love and dive into the full episode