The Importance of UX in a Multi-Screen World

UX is part of every role in the organization. It's not just one person. And if you ignore one aspect of it, you're a molecule to fail. So when he's saying also that a company that doesn't have a full time UX designer doesn't understand the value of UX, that's not true either. Because you can have that across the whole board. But I do feel maybe we've been being a bit hard on Wayne here as well because what he has,. I think he has a fair point about, I mean, you can go both ways.