What's Next for Influencers?

Arealori: What's next for me is just continuing to build out the brand. I think people don't see the side of me that 65% of what I do is behind the scenes. "I love being on camera, but I'm really leaning into ... running a team and making things happen," she says. The day of putting people down because they're, quote, unquote, an influencer, there's more layers to it.

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